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Tabuk Store Opening


  • Kingdom’s leading electronics and home appliances retailer ventures into new territory to meet needs of an underserved market segment

Tabuk, December 2010:It’s all good news for the residents of Tabuk City as eXtra, Saudi Arabia’s best and most innovative electronics and home appliances outlet, heads north and opened its newest and first store in a region neglected by top name retailers.

“Tabuk is the Kingdom’s northernmost outpost and by venturing into the area we are the first to bring big box home appliances and top brand electronics right to the doorstep of a previously underserved but highly important segment of the population,” said Mohammed Galal, CEO of United Electronics Company. “The opening is going to be an exciting event for both us and the residents of Tabuk City and we look forward to welcoming leading citizens and civic dignitaries to the inaugural ceremony.”

“eXtra’s expansion plans know no bounds,” added Galal. “Wherever the Kingdom’s citizens need us, we are either already there, close at hand, or will be there for them in the very near future.”

Located on King Abdulaziz Street next to the Tabuk Grand Hall roundabout, the new store occupies an area of 1,700 sq. meters and has ample parking space. It is the 17th retail outlet in the eXtra branch network that includes 6 in Riyadh, 2 in Jeddah and 1 each in Makkah, Madinah, Al Khobar, Dammam, Al Hassa, Qassim, Taif and Abha. Imminent plans include extending the network to Jubail as well as opening a third store in Jeddah.

Usama Bukhari, Marketing Director for eXtra, stated: “The new eXtra store offers customers an extensive range of leading international brands including a huge variety of personal computers which is supported by eXtra’s exclusive anytime anywhere 24/7 after sales service that provides customers with in-house technical assistance and troubleshooting solutions through its dedicated team of trained and equipped computer IT and specialists.” He added “The new eXtra store offers an excitingly different shopping experience and unbeatable value on more than 3,000 difference products including mobile phones and IT communications, cameras, home appliances and personal care products, all under one roof which makes shopping extremely convenient.”

As a vast number of customers throughout the Kingdom already know, eXtra is an excitingly different type of shopping experience in which leading international brands are offered at unbeatable prices backed by eXtra’s Lowest Price Guarantee. Customers are served by fully trained salesmen with expert knowledge of the products and shoppers are allowed to test the products, while the display includes all relevant information and smart tips to help customers make the right choice.

The product range is supported by comprehensive after sales services such as extended guarantee, free home delivery, AC installation, anytime anywhere computer maintenance, household machines and electronics repairs, and mobile setup with total back-up and maintenance.

United Electronics Company (UEC) established the first eXtra store in 2003 and in only seven years has achieved record growth with total sales already exceeding SR 3 billion as overall turnover of UEC. Among the milestones marking its success, eXtra is ranked first among retail companies in the list of 100 Saudi Fast Growth companies and won first place in the Saudi retail sector category of the Arabian Business Magazine awards for excellence.

In addition to its aim of making top brand electronic and home appliances available at affordable prices to everyone everywhere, eXtra is committed to corporate social responsibility and participates in UEC’s training and hiring program for retail personnel. Working in cooperation with the Technical and Vocational Training Corporation, the program targets Saudi youth with specialized training courses and offers them job opportunities at eXtra and other UEC outlets. More than 250 trainees have benefitted from the program since its inauguration and in the past two years 55 Saudi nationals have graduated. Currently the company has approximately 1,800 employees of which 25 percent are Saudi nationals.

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